In this course, students will learn the essentials of the music business, including the history and current state of the industry, the roles and responsibilities of key players, and the various revenue streams available to musicians and industry professionals.
1. Introduction to the Music Industry
– Overview of the music industry and its various sectors
– History of the music industry and its evolution
2. Copyright and Intellectual Property
– Understanding copyright and intellectual property in the music industry
– Learning how to protect your own work and respect the work of others
3. Music Publishing
– Understanding music publishing and its role in the music industry
– Learning how to create and monetize music publishing assets
4. Artist Management and Booking
– Understanding the role of artist management and booking agencies in the music industry
– Learning how to manage artists and book shows
5. Record Labels and Distribution
– Understanding the role of record labels and distribution in the music industry
– Learning how to navigate record label contracts and distribute music
6. Merchandising and Branding
– Understanding the role of merchandising and branding in the music industry
– Learning how to create a brand and monetize it through merchandising
7. Live Music Events and Festivals
– Understanding the role of live music events and festivals in the music industry
– Learning how to plan and execute successful live music events and festivals
By the end of the course, students will have gained a comprehensive understanding of the music industry and its various sectors. They will learn how to protect and monetize their own work, as well as work with key players such as publishers, managers, booking agents, and record labels. Additionally, they will learn how to develop a brand and monetize it through merchandising and live events.